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Souq is now Amazon.ae for the Middle East

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Editorial manager's Note: Updates have been made all through this story to effectively report that Amazon isn't closing down Souq. But instead, the brand is as yet accessible in Saudi Arabia and Egypt.

On Tuesday, @Amazon reported the dispatch of another commercial center focusing on the Middle Eastern market.

With the dispatch, #Amazon said that it is rebranding @Souq, the online business organization it purchased for $580 million of every 2017, to Amazon.ae.

The Souq.com URL takes you to Amazon.ae, yet Souq is as yet accessible in Saudi Arabia and Egypt.

Amazon propelled another Middle East commercial center on Tuesday, two years in the wake of purchasing the Dubai-based web based business organization Souq.com for $580 million.

With the dispatch, Amazon said Souq.com will be rebranded to Amazon.ae. The Souq.com URL presently naturally takes you to Amazon.ae. In any case, Souq stays accessible in Saudi Arabia and Egypt.

“We are pleased to declare that we are presently Amazon.ae,” Amazon wrote in a letter posted on the new Middle East commercial center.

The dispatch of the new Middle East commercial center, which was first announced by CNBC in January, comes during an era of abating worldwide deals for Amazon. In its latest quarter, Amazon’s global deals just became 9% from a year prior to $16.2 billion.

amazon.ae

The change gives Amazon’s Middle East administration a progressively brought together look and brand in the locale. As of not long ago, Amazon’s solitary nearness in the locale was through Souq, which it obtained in 2017. It additionally accompanies a similar dealer back-end framework utilized in the U.S., and access to Fulfillment by Amazon (FBA), the organization’s stockpiling and dispatching administration, as indicated by different venders.

In the letter reporting the dispatch, Souq’s prime supporter Ronaldo Mouchawar composed that Amazon’s new Middle East administration will sell more than 30 million items, “counting those accessible on Souq and five million items from Amazon US.” It will likewise offer the alternative of shopping in Arabic out of the blue, he said.

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